{"id":9094,"date":"2023-05-24T12:15:43","date_gmt":"2023-05-24T10:15:43","guid":{"rendered":"https:\/\/www.motork.io\/nl\/?p=9094"},"modified":"2023-06-01T12:33:44","modified_gmt":"2023-06-01T10:33:44","slug":"motork-cree-un-lab-dedie-a-lintelligence-artificielle","status":"publish","type":"post","link":"https:\/\/www.motork.io\/nl\/motork-cree-un-lab-dedie-a-lintelligence-artificielle\/","title":{"rendered":"MotorK cr\u00e9e un lab d\u00e9di\u00e9 \u00e0 l’intelligence artificielle"},"content":{"rendered":"\t\t
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UN CASTING \u00c0 GRANDE \u00c9CHELLE POUR CR\u00c9ER UNE CELLULE AVANT GARDISTE SUR L\u2019IA AU SERVICE DE LA DISTRIBUTION AUTOMOBILE\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00c0 la suite de ses importants investissements en R&D (37% des revenus), MotorK acc\u00e9l\u00e8re la recherche sur l’intelligence artificielle et lance ses Tech LABS, venant ainsi asseoir sa position de leader et d’innovateur de l’industrie.<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MotorK<\/b>, un des leaders europ\u00e9ens sp\u00e9cialis\u00e9 dans les solutions SaaS pour la distribution automobile, a annonc\u00e9 le lancement d’un programme enti\u00e8rement d\u00e9di\u00e9 au d\u00e9veloppement de solutions bas\u00e9es sur l’IA au service de ses clients.\u00a0<\/span><\/p>

Marco Marlia, PDG et cofondateur de l’entreprise<\/b>, cr\u00e9\u00e9e en 2010, commente la nouvelle : <\/span>“La logique d’innovation permanente a toujours \u00e9t\u00e9 un principe moteur pour MotorK, quel que soit le domaine d’activit\u00e9 concern\u00e9. L’intelligence artificielle va \u00eatre un facteur de disruption dans l\u2019ensemble des industries et la distribution automobile ne fera pas exception. Nous avons \u00e9t\u00e9 les premiers \u00e0 introduire des solutions num\u00e9riques int\u00e9gr\u00e9es pour r\u00e9volutionner la vente automobile. Nous d\u00e9veloppons \u00e0 pr\u00e9sent nos capacit\u00e9s de recherche avec des investissements suppl\u00e9mentaires dans le but de mettre au point des outils p\u00e9rennes bas\u00e9s sur l’intelligence artificielle pour le march\u00e9 automobile. En anticipant les tendances, nous pouvons exploiter le potentiel de l’intelligence artificielle pour fournir des solutions apportant une valeur ajout\u00e9e \u00e0 nos clients, nous permettant ainsi de les accompagner une fois de plus dans la transformation de l’\u00e9cosyst\u00e8me de la mobilit\u00e9.”<\/span><\/i><\/p>

L’initiative <\/span>au c\u0153ur de ce projet ambitieux est un programme baptis\u00e9 Tech LABS,<\/b> qui a \u00e9t\u00e9 con\u00e7u pour devenir un centre R&D sp\u00e9cialis\u00e9 dans les technologies de pointe. Conform\u00e9ment au plan de R&D de l’entreprise, dans lequel 37 % des revenus ont \u00e9t\u00e9 investis en 2022, Tech LABS r\u00e9pond \u00e0 l’objectif de MotorK de concevoir et de d\u00e9ployer de nouvelles technologies pour am\u00e9liorer l’exp\u00e9rience des clients, en la rendant de plus en plus transparente et personnalis\u00e9e, tout en am\u00e9liorant l’efficacit\u00e9 des op\u00e9rations commerciales, en r\u00e9duisant les co\u00fbts et en facilitant les activit\u00e9s quotidiennes des concessionnaires.<\/span><\/p>

Avec Tech LABS, MotorK plonge au c\u0153ur m\u00eame de l’innovation et profite de ses synergies internationales gr\u00e2ce \u00e0 la contribution des experts de l’entreprise. Ils seront mis au d\u00e9fi d’explorer des angles pionniers sur un certain nombre de sujets d’actualit\u00e9, <\/span>l’intelligence artificielle <\/b>en t\u00eate.<\/span><\/p>

“Avec le lancement de Tech LABS, nous osons exp\u00e9rimenter et faire preuve d’audace pour porter notre offre technologique \u00e0 un niveau sup\u00e9rieur”,<\/span><\/i> a ajout\u00e9 <\/span>M. Marlia.<\/b> “Cette initiative repr\u00e9sente une \u00e9tape suppl\u00e9mentaire dans notre parcours visant \u00e0 renforcer la position de MotorK en tant que leader technologique. Notre mission consiste \u00e0 fa\u00e7onner l’avenir de la mobilit\u00e9 et de la distribution automobile, et cela ne se fera pas sans innovation. Nous voulons attirer des talents et leur fournir une caisse de r\u00e9sonance pour leurs id\u00e9es : nous recherchons des r\u00eaveurs, des avant-gardistes dans l’\u00e2me, qui veulent jouer un r\u00f4le dans le d\u00e9veloppement technologique de notre industrie et au-del\u00e0, ceux qui peuvent sortir des sentiers battus et qui sont passionn\u00e9s par quelque chose qu’ils ne peuvent aujourd\u2019hui qu’imaginer, mais qu’ils sont pr\u00eats \u00e0 co-cr\u00e9er demain”.<\/span><\/i><\/p>

L’intelligence artificielle et la gestion des talents : MotorK \u00e0 la pointe de l’innovation dans l’industrie<\/b><\/p>

Le lancement de Tech LABS repr\u00e9sente une \u00e9tape cl\u00e9 de la feuille de route technologique de MotorK. Lanc\u00e9 par MotorK, <\/span>PredictSparK <\/b>est\u00a0 un outil pionnier, qui a anticip\u00e9 l’engouement pour l’IA, et qui applique cette technologie \u00e0 la maintenance pr\u00e9dictive dans le service apr\u00e8s-vente. Actuellement au c\u0153ur de plusieurs projets pilotes, il sera un outil puissant entre les mains des professionnels du marketing automobile pour concevoir des campagnes cibl\u00e9es et anticiper les besoins des clients. L’algorithme de PredictSparK analyse plus de 36 millions de lignes de factures, plus de 3,8 millions de profils clients et plus de 4 millions de v\u00e9hicules. Chaque jour, il d\u00e9livre environ 60 millions de pr\u00e9dictions, bas\u00e9es sur plus de 2 milliards de calculs. Au cours de la seule phase pilote, PredictSparK a envoy\u00e9 pr\u00e8s de 3 millions de communications, y compris des SMS et des courriels, \u00e0 plus d’un million de clients.<\/span><\/p>

L\u2019outil PredictSparK fait partie de la <\/span>plateforme SparK<\/b>, qui constitue la premi\u00e8re plateforme SaaS pour l’industrie automobile \u00e0 int\u00e9grer de multiples solutions. Ses solutions modulaires et personnalisables incluent \u00e9galement WebSparK, un showroom digital optimis\u00e9 pour acqu\u00e9rir du trafic et g\u00e9n\u00e9rer des leads, int\u00e9grant bient\u00f4t la technologie OpenAI pour aider les concessionnaires et les constructeurs automobiles \u00e0 g\u00e9n\u00e9rer un contenu pertinent pour les moteurs de recherche, et impactant pour le client.<\/span><\/p>

Jean Pierre Diernaz, Senior Vice President and Chief Strategy Officer, d\u00e9clare : \u201c<\/b>Pour l\u2019automobile qui doit mener de front plusieurs transformations profondes, l\u2019\u00e9lectrification, les services connect\u00e9s, un nouveau mod\u00e8le de distribution, un parcours client complexifi\u00e9, un bouleversement des sources de revenues, l\u2019Intelligence Artificielle est une chance inou\u00efe. Nous capitalisons sur notre force de frappe R&D pour injecter l’IA dans l\u2019ensemble de nos solutions. L\u2019IA va bouleverser les m\u00e9canismes et rep\u00e8res automobiles. Valeur r\u00e9siduelle, revenu par client, loyaut\u00e9, ROI marketing, organisation des d\u00e9partements marketing ne sont que quelques exemples de l\u2019impact attendu.\u201d<\/span><\/i><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tT\u00c9L\u00c9CHARGEZ LE COMMUNIQU\u00c9 DE PRESSE<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

UN CASTING \u00c0 GRANDE \u00c9CHELLE POUR CR\u00c9ER UNE CELLULE AVANT GARDISTE SUR L\u2019IA AU SERVICE DE LA DISTRIBUTION AUTOMOBILE \u00c0 la suite de ses importants investissements en R&D (37% des revenus), MotorK acc\u00e9l\u00e8re la recherche sur l’intelligence artificielle et lance ses Tech LABS, venant ainsi asseoir sa position de leader et d’innovateur de l’industrie. MotorK, […]<\/p>\n","protected":false},"author":7,"featured_media":9093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"\nMotorK cr\u00e9e un lab d\u00e9di\u00e9 \u00e0 l'intelligence artificielle - MotorK Olanda<\/title>\n<meta name=\"description\" content=\"MotorK a annonc\u00e9 le lancement d'un programme enti\u00e8rement d\u00e9di\u00e9 au d\u00e9veloppement de solutions bas\u00e9es sur l'IA au service de ses clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.motork.io\/nl\/motork-cree-un-lab-dedie-a-lintelligence-artificielle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MotorK cr\u00e9e un lab d\u00e9di\u00e9 \u00e0 l'intelligence artificielle - 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