Automotive Digital Marketing

Automotive: the main trends in digital marketing

The automotive sector is going through a changing phase that is questioning consumption, behaviour, and consumer trends. But that’s not all: digital transformation – the trigger of this revolution – is changing the way cars are designed, produced and, above all, sold.  Cars have changed, buyers have too, and therefore also the main players in […]

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European automotive industries sets out again, but in different phases

Automotive industry: Europe sets out again but in different phases

Even if the aftermath of lockdowns still shows many consequences (one number above all: in the Eurozone, the economy is expected to decline by 8.7% in 2020), for some of Europe’s key markets the latest registration figures suggest hope that the automotive industry has started its recovery phase. After two months of ‘Phase 2’ we […]

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