We help Dealers and Manufacturers to sell more motor vehicles


Every day, our passion for innovation pushes us onward. Every day, respect for our people and for our work allows us to retain full control.

The word that describes us best is "spark": the spark that sets off a chain reaction of innovation, but also the spark that guides us to next step.

We are “Spark Plugs”.

Find out what makes us unique.

The Fastest Growing Digital Automotive Company in EMEA

MotorK was founded in 2010 with a driving ambition: to revolutionise the creation, management and conversion of leads in the automotive sector by the power of Digital. In 2015 and 2016 we were recognised in the prestigious Deloitte Technology Fast500 EMEA ranking.

This means that in just few years MotorK became a reference point for the automotive supply chain thanks to the robust solutions provided by its products and services, and for the fresh talents of the digital and technological sector, who find in MotorK the right environment to realise their potential. After getting its start in Milan, MotorK has expanded its business in Spain, France, Germany, UK and is now entering other European and extra-European markets.


More visibility, more leads and more sales for the dealership of the future.

DealerK is the complete, turnkey solution for dealers who want to make a difference in an ever-changing market. Only DealerK offers an array of advanced services that allows you to generate new leads, streamline processes and increase sales. Seizing all the opportunities of the digital marketing seemed impossible? With DealerK’s method there are no more excuses.

DealerK means:

  • Design and development of a custom-made website which is easy to update
  • Optimisation of visibility on search engines
  • Activation of targeted digital advertising campaigns
  • Creation and management of an effective presence on social networks
  • Full integration with the DriveK lead generation platform
  • On going training
  • Complete lead management system with marketing features

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Italy Espana France
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The personal advisor for choosing the perfect car

DriveK is the new benchmark in Europe for anyone who is looking for the car that is just right for their needs. Only DriveK lets you compare, configure and select the right car, immediately putting you in contact with the dealer who can give you the most attractive quote. With DriveK, finding the perfect car with the best terms has never been easier.

DriveK means:

  • The ideal car with the best terms in 3 simple steps
  • A virtual showroom with 48 brands and over 500 models
  • Five million configuration options
  • The ability to compare up to 4 cars at a time
  • A Concierge Service
  • A direct line to dealers

Training and Workshops

Workshop and training throughout the automotive supply chain

Internet Motors is an event dedicated to the full discovery of best practices of online marketing of automobile products. Started as a local event, it has become an international venue appealing to the whole automotive sector: from suppliers to dealers, from car manufacturers to the industry players and publishers. Internet Motors has already reached its tenth edition, delivering 119 seminars and attracting over 5000 participants.

Internet Motors means:

  • The availability of the greatest experts in the Internet and Automotive sectors
  • Interviews, workshops and round table discussions
  • A Master Program about web marketing, lead management and analytics
  • Coaching on how to maximise the number of appointments in dealership
  • Exceptional partners like Google, Facebook, Autoscout24
  • A “Don’t Miss” opportunity for discussion and networking

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Italy Spain France
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We were chosen by major european car manufacturers

our offices


London - UK

United Kingdom


Milano - Italia



Madrid - Espana



Paris - France



Agrigento - Italia




Get in touch with us

Contact us to find out more about the activities and services offered by companies in the MotorK group

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