We help Dealers and Car Manufacturers to sell more motor vehicles


We are a digital company with a purpose: we drive innovation in the automotive industry. Everyday, we help dealers and car manufacturers to face up to the challenges of a changing market, by evolving their organisations and exploring the opportunities of the digital transformation.

Our team is made up of talented individuals with different backgrounds, for a unique mix of technological expertise, digital know-how and strategic thinking. We believe in diversity as a value: our team includes more than 15 different nationalities and 5 languages spoken on a daily basis.

With our products and services, we aim to improve every phase of the customer's path to purchase, enabling a satisfying and long-term relation between car manufacturers, dealers and consumers.

The Fastest Growing Digital Automotive Company in EMEA

MotorK was founded in 2010 with a driving ambition: to revolutionise the creation, management and conversion of leads in the automotive sector by the power of Digital. In 2015 and 2016 we were recognised in the prestigious Deloitte Technology Fast500 EMEA ranking.

This means that in just a few years MotorK became a reference point for the automotive supply chain thanks to the robust solutions provided by its products and services, for the fresh talents of the digital and technological sector who find in MotorK the right environment to realise their potential.

After getting its start in Milan, MotorK has expanded its business in Spain, France, Germany, UK and is now entering other European and non-EU markets.


MotorK provides more visibility, leads and sales for the dealership of the future.

DealerK is the complete, turnkey solution for dealers who want to make a difference in an ever-changing market. Only DealerK offers an array of advanced services that allows you to generate new leads, streamline processes and increase sales. If the thought of seizing all the opportunities offered by digital marketing seemed impossible, rest assured DealerK’s method will provide convenient solutions, making it easy to enjoy all the benefits of the digital age.

DealerK means:

  • Design and development of a custom-made website which is user friendly
  • Optimisation of visibility on search engines
  • Activation of targeted digital advertising campaigns
  • Creation and management of an effective presence on social networks
  • Full integration with the DriveK lead generation platform
  • On-going training
  • Complete lead management system with marketing features

Select a Country:

Visit Website


The personal advisor for choosing the perfect car

DriveK is the new benchmark in Europe for anyone who is looking for the car that is just right for their needs. Only DriveK lets you compare, configure and select the right car, immediately putting you in contact with the dealer who can give you the most attractive quote. With DriveK, finding the perfect car with the best terms has never been easier.

DriveK means:

  • The ideal car with the best quote in 3 simple steps
  • A virtual showroom with 48 brands and over 500 models
  • Five million configuration options
  • The ability to compare up to 4 cars at a time
  • A Concierge Service
  • A direct line to dealers

Select a Country:

Visit Website

Training and Workshops

Workshop and training throughout the automotive supply chain

Internet Motors is an event dedicated to the full discovery of the best practices within online marketing of automobile products. Started as a local event, it has become an international venue appealing to the whole automotive sector: from suppliers to dealers, from car manufacturers to the industry players and publishers. Internet Motors has already reached its thirteenth edition – with events held in Milan, Rome, Paris, Munich and Madrid – attracting over 6000 participants.

Internet Motors means:

  • Having access to the greatest experts in the Internet and Automotive sectors
  • Interviews, workshops and round table discussions
  • A Master Program about web marketing, lead management and analytics
  • Coaching on how to maximise the number of appointments in dealership
  • Exceptional partners like Google, Facebook, Autoscout24
  • A “Don’t Miss” opportunity for discussion and networking

Select a Country:

Visit Website

We have been chosen by major european car manufacturers

our offices


London - UK

United Kingdom


Milano - Italia



Madrid - Espana



Paris - France



Agrigento - Italia