THE NEW BRAND IDENTITY OF MOTORK
Download the new Logo
The definition of SparKing
The digital revolution has profoundly changed the automotive industry, influencing consumer behavior and the activities of car manufacturers and dealers. After 10 years in the business, MotorK evolves keeping pace with the challenges and opportunities posed by digital technologies, and the new future-proof branding represents the eagerness to continue to better respond to the needs of our customers and a sector. This is, for the automotive sector, the season of change. A change brought and dictated not only by the many new players who, from the manufacturing to the business model, are changing the physiognomy of the industry, but also by the need to control the market keeping pace with innovation. Such a fast pace requires major investments in technology, research, and development.
CEO & Co-Founder of MotorK
For our 10th anniversary we decided to give ourselves a completely new look, in line with Flat Design’s minimalistic style. The new look & feel reflects us fully: we have redesigned our logo to give the company a more premium and technological aspect, emphasizing the concept of “digital spark”. MotorK has made many strides in developing digital tools and solutions over the past decade, an accomplishment we wanted to see reflected in the corporate image. One of the letters that composes the MotorK logo does not belong to any existing fonts and has been purely designed by us, I shall leave it to the community to identify it!
SVP Head of Global Brand of MotorK
How do you pronounce
Diffrent county uses different pronunciations to say “MotorK”
Well, you can call us how you want, but this is the correct pronountation.