Supporting Dealerships
since 2010

When it comes to managing leads, prospects and newly acquired customers, dealerships have unique needs, struggles and processes. MotorK knows them all too well and has been the trustworthy technological partner for dealers across Europe since 2010.

The MotorK SaaS Solutions

Lead Generation, Management, Nurturing for the Digital Dealership

With over 1,400 dealerships served in Europe, MotorK offers a unique combination of automotive SaaS products and digital solutions to master the digital lead generation, management and nurturing process.

WebSparK is the comprehensive web platform

The Automotive Web Platform

+70 automotive-specific features

Integrated UX across multiple touchpoints

Reduced cost per lead

DMS, CTI and 3rd-party full integration

Scalable modular platform

LeadSparK is the top CRM choice for the automotive lead generation management

The Automotive CRM Platform

Multi-step automation workflows

Integrated UX across multiple touchpoints

User-friendly User Interface

DMS, CTI and 3rd-party full integration

Native BI analytics and report builder

CarSparK is the automotive stock management platform

The Automotive Stock Management

Connected with +50 classified portals

Connected with all major DMSs

Automated stock publication

Dealership editorial contents

Full integration with CarSparK app

The Consumer Automotive Portal

Extensive 3rd-party publishing network

Most innovative car configurator of the industry

Behavioural data-based search results

Prospect-dealership appointment scheduling

Guaranteed 8% visit-to-sale conversion rate


MotorK product suites are easy-to-integrate with all major technological third-party providers in the market and are designed to scale with the growing needs of automotive players.

Autoscout24 integration MotorK
Autovista integration MotorK
BBVA integration MotorK
BNP Paribas integration MotorK
CDK Global integration MotorK
Eurotax integration MotorK
Findomestic integration MotorK
Indicata integration MotorK
LoJack integration MotorK
Pentana integration MotorK
Quattroruote Professional Infocar integration MotorK
RCi Bank integration MotorK
Salesforce integration MotorK
Viasat integration MotorK
Viaxel integration MotorK

Case studies

Marketing – Lead Generation

[...] needed support to deliver the right message to the right prospect at the right time.

Find out how MotorK unrivalled big data processing capabilities, top-notch technologies and marketing expertise helps […] generate XXX top quality leads per month.


[...] had to come up with a smart solution to manage multiple lead sources.

Today, […] can finally centralize all lead generation and management activities in one place.

landing pages



Automotive DNA

GDPR Compliance

Industry Verticality

crm integration

Stock Management

content automation

Extensive Tracking

oem contents

Digital Cloud

editorial contents

GDPR Compliance

stock import export

API Integration

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Do you have any questions? Please let us know how we can help you.