MotorK is supporting Automotive Manufacturers since 2010

THE UNIQUE AUTOMOTIVE PORTAL

DriveK is the B2C virtual marketplace that helps customers compare, configure and select their car online serving as one of the most innovative lead generation platforms for auto dealers.

WHY DRIVEK?

QUALIFIED LEAD GENERATOR

With 1.5 million unique monthly users and over 60,000 leads generated, DriveK is the most reliable, stable, and innovative lead generation platform in the automotive market.

OUR NUMBERS

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UNIQUE USERS PER MONTH

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LEADS GENERATED PER MONTH

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SEGMENTATIONS ATTRIBUTES

INNOVATIVE PLATFORM

Integrated with over 20 publishing partners and with the main systems and tools supported or created for car manufacturers, DriveK is the most reliable, stable, and at the same time innovative lead generation platform in the automotive market.

MULTICHANNEL APPROACH

To better understand the spending and search behaviour of the automotive consumer, the DriveK platform analyses big data from different channels using machine learning algorithms. In this way, DriveK highlights the best propositions by submitting them to the right segments.

LEAD QUALIFICATION

Thanks to MotorK’s Business Development Center and its experienced automotive advisors, only highly qualified and profiled leads are selected: hot leads interested in specific models or offers are contacted within 15 minutes of their enquiry and called back up to 8 times if no response is received.

COMPLIANT WITH THE GENERAL DATA PROTECTION REGULATION

From lead profiling to big data-based spending behaviour modelling, from qualification calls to nurturing activities: every activity is carried out in full compliance with the General Data Protection Regulation (GDPR).