Dealers who adopted Google Vehicle Ads with MotorK saw immediate results: +27% incremental leads and -21% cost per lead (CPL) in just three months.
This joint case study shows how innovation, when integrated seamlessly into existing dealer strategies, can generate real business impact, turning new technology into a real competitive advantage.
For dealers, these numbers mean more contacts and greater stock visibility with the same budget, supported by campaigns that are both more efficient and more sustainable. Google Vehicle Ads proved to be an effective lever, especially when integrated by MotorK into a broader digital ecosystem designed to maximize the value of every channel and opportunity.
What is Google Vehicle Ads?
Google Vehicle Ads is a new advertising format based on a dealer’s live inventory. It allows vehicles available in real time to appear directly in Google Search results, showing details such as model, price, mileage, location, and dealer name.
Think of when you search for a product on Google and immediately see options at the top of the page, complete with image, price, and seller. Google Vehicle Ads applies the same principle to automotive, allowing users to view vehicles that are actually in stock.
Thanks to a constantly updated inventory feed, each ad provides accurate information and real availability. The result: greater visibility and leads at the very beginning of the buying journey, when purchase intent is highest.
MotorK’s approach
The potential of this functionality requires precise implementation. MotorK managed the entire process – from data feed integration to campaign activation – ensuring that Google Vehicle Ads fit seamlessly into dealers’ existing strategies.
Our ability to integrate advanced tools at scale, without disrupting daily operations, has turned technological innovation into tangible business value for our clients.
The results: measurable impact in just three months
- + 27% increase in incremental leads
- – 21% reduction in overall cost per lead (CPL)
The integration of Performance Max with Vehicle Ads has greatly enhanced stock inventory visibility and lead generation for our clients, delivering increased volume at a substantially lower cost per lead. Our successful partnership with Google helped reinforce MotorK’s position as a trusted leader in automotive digital solutions.
Industry recognition
Following the success of this project, MotorK was selected to join Google’s official Vehicle Feed Service Provider program: a further confirmation of our role as a strategic partner in automotive digital transformation.
This case study was carried out in close collaboration with Google.
You can read the official Google case study PDF here below.
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