LeadSparK: The automotive CRM

Turn your leads into sales

Centralise all your leads and interactions with LeadSparK, your unified solution to effortlessly connect with customers and drive sales.
Stop wasting time searching for scattered information and start closing deals.
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CRM automotive: customer data, vehicle information, service history, deals, contracts
WHY LEADSPARK

Streamline lead collection and management for long-term business success

1

Seamlessly integrate customer data
Centralise customer data, contracts, vehicle information, and service history

2

Maximise sales potential
Close deals faster by efficiently managing all stages of the sales process, thus ensuring no opportunity is missed

3

Nurture customer relationships
Leverage historical records to deliver personalised marketing communications, thus increasing customers’ lifetime value

What our customer says about LeadSparK

“From the beginning we focused a lot on reviews, but it was manually done and we had about a 30% response rate from the emails we sent requesting reviews. With FidSparK we got more than a 50% response rate to the review request emails and we went from a 4.4 average review rate to a 5 overall which is a very, very good result.”
★★★★★ 4.6/5

— Christian Cellini 

Digital Marketing Manager, Lead Process Manager

MAIN FEATURES

LeadSparK at a glance

LeadSparK offers support to the entire dealership: BDC, salespeople, marketing

Supporting your entire dealership

Call centre: Streamline lead qualification tasks for quicker handling
Seller: Efficiently manage follow-up activities to increase conversions
Manager: Monitor performance metrics for continual improvement
Marketing: Use clean data for successful creation of targeted campaigns

300+ integrations

Driver details: Access interaction history and upcoming appointments for personalised customer service
Request history: Track customer interests to effectively suggest in-target vehicles
Finance information: Act on expiring leases and warranties with timely reminders
Vehicle details: Harness ownership history, delivery reports, and after-sales information for targeted campaigns
CRM integrations with driver and vehicle data, enquiries and financial information
LeadSparK App: real-time alerts, appointments, enquiries

LeadSparK App

Whether at your desk or in the showroom, stay informed with real-time alerts, access customer details, schedule appointments, and promptly respond to enquiries for enhanced productivity on the go.
OVERVIEW

What you get

Customer interaction

Manage customer communication across multiple channels, including phone, email, SMS and whatsapp

Integrations

Integrate with main DSM, OEM tools and PBX systems to synchronise data

Automated workflows

Create workflows, including task assignment, customer merging, follow-ups, feedback requests and marketing communications

Personalised views

Customise the visualisation and granularity of data, according to dealer and role preferences

Bidirectional Calendar

Book events like test drives on behalf of sales representatives

Quotation tool

Create quotation with possibility to manage VAT for B2B and B2C prices

LeadSparK in numbers

LeadSparK, the customer relationship management tool for dealers

800+

Dealers Currently Using LeadSparK

7%

Lead To Contract Rate

30%

Lead To Negotiation Rate

FAQ

Frequently Asked Questions​

LeadSparK empowers you to increase sales by efficiently managing customer relationships through centralising customer data, streamlining lead management, and enhancing customer insights. Tailored for the automotive customer journey, LeadSparK specialises in storing, classifying, and visualising automotive-relevant data, simplifying sales processes for both dealers and OEMs.

While OEM tools handle specific tasks like quotations, LeadSparK offers a complete CRM solution. With LeadSparK, you can centralise customer data, track interactions, and foster personalised communication. You will enable your dealership to manage leads efficiently, streamline processes, and deliver exceptional customer experiences. By integrating LeadSparK with OEM tools, you can elevate efficiency and enhance customer satisfaction.

Yes, LeadSparK integrates with DMS and other third-party automotive tools, including vehicle valuation tools and manufacturer databases. This integration enhances data accuracy, streamlines processes, and improves decision-making for automotive dealerships.
With all MotorK products, you will receive initial 1-to-1 training. Additionally, our help centre is equipped with a wealth of articles for your reference. Should you require assistance, human support is readily available to address your needs.

Get In Touch

We can only show a small part of LeadSparK here: if you would like to learn more about its unique functionalities, request a free personalised demo with one of our experts.