MotorK, a leading European SaaS provider for automotive retail, today announces the launch of its new Customer Data Platform (CDP), designed to help OEMs, dealer groups and other automotive players centralise, activate and enhance their customer data at scale. Developed as a strategic addition to the SparK Platform ecosystem, MotorK’s CDP is built to deliver real-time insights and actions across the entire vehicle lifecycle — from first contact to aftersales.
“We didn’t just build another data repository,” says Marco Marlia, CEO and Co-founder of MotorK. “We’ve developed a decision-making engine tailored to the operational complexity of the automotive sector — and made it ready for the challenges of today’s data-driven retail.”
Built for complexity, ready for activation
MotorK’s CDP unifies first-party customer data from all relevant touchpoints — advertising, lead generation, CRM, DMS, and aftersales systems — into a single, AI-powered platform that enables users to instantly identify and engage specific audiences for smarter campaigns and stronger long-term strategies.
With MotorK’s CDP, automotive players can:
- Gain a 360-degree view of customers across channels and interactions
- Deliver personalised, real-time engagement at every stage of the journey
- Launch predictive marketing and service campaigns
- Improve decision-making through AI-powered insights and automation
Already used by over 6,000 automotive businesses across Europe, the SparK Platform now becomes even more powerful with a fully native CDP built specifically for automotive workflows.
“Our CDP is vertical by design, not by adaptation,” adds Johnny Quach, Chief Product & Marketing Officer at MotorK. “It’s built for automotive workflows. This launch marks another step forward in our continuous innovation journey — evolving the SparK Platform toward an increasingly AI-first future.”
European expertise, global scalability
Unlike generic enterprise CDPs, MotorK’s solution is developed with deep knowledge of the automotive ecosystem in Europe. It supports multi-brand, multi-country and multi-channel environments — helping OEMs and dealer groups turn fragmented data into a strategic asset for growth.
MotorK’s CDP marks a new chapter in how automotive retail connects data and decisions. As the sector enters a new era of AI-powered personalisation, the company continues to lead the way with purpose-built technology designed to unlock real business value.
