The key to customer-centric automotive distribution is in the omnichannel retail model, which can satisfy the users’ need to seamlessly switch between physical and digital channels along their purchase journey. Explore how your dealership can successfully respond to the rapidly evolving landscape of automotive sales by embracing AI-powered technologies.

Customers have been educated to expect an “Amazon-like experience” in any aspect of their lives: always on and with the maximum level of personalisation.

Dealers must be ready to meet such expectations and implement the right solutions to effectively manage any of the touchpoints in the sale and after-sale experience, both on- and offline.

To ensure consistency, efficient data utilisation and ultimately, the highest value, an integrated approach is the only way to go.

SparK Platform: a comprehensive suite of digital solutions to manage the entire vehicle lifecycle and customer journey, powered by AI to enable customer satisfaction and engagement at any point.