Helping manufactures increase their sales and better understand the market

Car Manufacturers

Car Manufacturers

MotorK works with OEMs across Europe, providing end-to-end solutions that support the entire customer journey. Our cloud-based products and tailored training programs help manufacturers and their networks increase sales and better understand the market.

Our DriveK platform helps manufacturers sell more vehicles with high-quality lead generation tools and qualification processes that ensure delivery of real, in-market prospects.

The DealerK product suite offers a complete, turnkey solution for OEM networks looking to leverage the power of digital to transform their business. We offer an array of, integrated, end-to-end solutions that allows your network to generate new leads, streamline processes and increase sales.

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DriveK - Hot Lead Generation

DriveK helps manufacturers sell more vehicles, thanks to high-quality lead generation activities, tailor-made to OEM’s needs.


The service is available in Italy, Spain, France, Germany, UK and other selected European markets.

  • An Extensive Lead Generation Network: The best car configurator website, more than 20 partner publishers, an innovative mobile app
  • Premium Qualification: Customers are contacted within 15 minutes and, if no contact is made, recalled up to 8 times
  • Easy integration: DriveK integrates with all existing systems used by the manufacturers, without the need for customisation
  • Guaranteed Conversion: Our conversion from lead to car sold is never below 8%
  • Total Flexibility: The qualification script is agreed with the manufacturer, ensuring that all information taken is meaningful
  • Nurturing activity: customers are supported by DriveK throughout the journey, with follow-up activities aimed at knowing if he bought a car and gauging satisfaction
  • Conquest Activities: Push activities agreed with the manufacturer aimed at promoting specific models, supporting launches or defending from competitor's activities
  • Appointment Activities: DriveK can also manage appointment scheduling activities between customers and dealerships

From "lead" to "person": we give the lead a face

The qualified lead was not enough, so we created the Enriched Lead. With the Enriched Lead, the dealer finally sees the lead as a physical person, not as an abstract entity or a simple contact.


Enriched Leads make initial contact easier. Sales staff know how and when to best contact the customer, what concerns or alternatives the customer has in mind, and even whether there are common interests or contacts.

  • Privacy Compliant: All data is collected according to current privacy laws
  • Lead Profile: With DriveK, the lead becomes a person again, with a face, a profile and real behaviours
  • Contact Support: DriveK provides sales people with the best ways and hours to contact the customer
  • Hesitation Data: Our machine learning algorithms highlight the vehicles that the customer shows interest in based on their online behaviour
  • No Integration Required: The Enriched Lead is provided without modifying the actual integration between DriveK and the manufacturer

From "big data" to insights to conversion

DriveK gathers huge amounts of data across multiple platforms and uses refined analysis and machine learning algorithms to understand the automotive market based on actual customer behaviour rather than surveys.


This real behaviour analysis gives us a holistic knowledge of the market, which we use to help car manufacturers understand customers and effectively reach the most appropriate target.

  • Machine Learning: DriveK uses proprietary algorithms to extract insights from anonymous navigation data resulting in the best possible profiling audiences
  • Competitive Insights: Our analysis goes beyond traditional vehicle and customer segments, looking at dozens of variables based on real customer behaviour to understand the marketplace
  • Real World Analysis: We do not estimate purchase behaviour; we see it from start to finish and build conclusions from it
  • Attribution Modelling: Based on actions performed by the customer, we assign them points to gauge their likelihood to buy and to predict future behaviour

The online showroom that drives sales

WebSparK is the automotive web solution tailor-made for networks and meeting the highest technical and design standards.


Ensure compliance with brand identity, accurate product details and up-to-date promotion information. Manufacturers can determine the degree of freedom dealers have for personalization, keeping key elements under central control.

  • Customisation, modularity and scalability
  • Full integration with existing network systems
  • Display both dealer and central stock
  • Over 50 available features, such as loan simulation and trade-in valuation
  • Optimisation for lead generation and conversion
  • Industry leading performance and positioning on search engines

The complete tool for managing the sales process

LeadSparK is our lead management platform that helps manufacturers organise, manage and measure the entire sales and CRM process.


With LeadSparK, all leads generated from any channel are imported into a single platform and tracked at all stages of the customer journey, from the first contact to aftersales. Perfectly suited to central call centers, regional field staff and showroom sales personnel.


  • No installation required: the platform is in the cloud
  • Integration with all existing digital systems (DMS, websites etc.)
  • Monitoring tools and comprehensive statistics on business performance
  • A mobile app for sales staff
  • Marketing automation features
  • Business reporting

A guided path towards digital mastery

Our DealerK Method delivers customized training paths to develop the digital skills and culture necessary for sales professionals in the automotive industry.


From field teams to call centre staff to showroom personnel, DealerK helps manufacturers establish the organisational structures and process necessary for success and ensures team members grow in their approach to the digital world. The courses are customised to your needs and range from online training to one-to-one coaching to classroom sessions.

  • Personalised or team training paths
  • Automotive Digital Masters© certification and Internet Motors Master Program©
  • Coaching and consulting for corporate restructuring with a view to digitalisation
  • Onsite coaching for team members in specific tasks

We have been chosen by major european car manufacturers