Dealers

Dealers

DealerK is the point of reference to guide dealers along the road of digital innovation. Thanks to a unique mix of technological development, digital marketing skills and specific experience in the automotive sector, DealerK has created a recognised method to accompany the dealership in its digital transformation, with immediate, measurable business results.

DealerK offers its customers a portfolio of products and services designed to deal with all the challenges of a modern dealer: a customisable and feature-rich web site, a lead management platform to optimise sales processes, a wide range of consulting and digital marketing packages in addition to custom learning paths for each digital dealer.

DealerK, in 2016, has expanded its presence in the UK, France, Spain and Germany and is preparing for development in Latin America. Request Information

Our Products

The technological solution that brings the dealership online.

WebSparK is the web solution, tailor-made for the dealers, which meets the highest technological and design standards. With over 50 features available, such as a  car configurator, an accurate loan simulator, a car trade-in option and data analytics. Each website made with WebSparK is a tool at the service of the dealer’s business: it will improve digital presence and measurably and concretely increase contact requests.

WebSpark means:

  • Customisation, modularity and scalability
  • Over 50 features available, with focused team support
  • Excellent performances and good positioning on search engines

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The complete tool for leads and sales processes.

LeadSparK is the lead management platform of DealerK that helps dealers to organise, manage and measure the entire sales and CRM process. With LeadSpark, every lead coming from various channels is imported into a single database and followed at all stages of its development with the dealer, from the first contact to aftersales. The marketing features allow you to maintain open and constant contact with your customers, while business intelligence reports allow you to keep control of the situation.

 

LeadSparK means:

  • No need for installations: the platform is in the cloud
  • Integration with all the digital tools of the dealer (DMS, websites, Car Makers)
  • Monitoring tools and comprehensive statistics on business performance
  • A sales app for sellers

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A guided route towards digitalisation.

The DealerK training paths offer support in developing a digital culture with all professionals in the automotive industry. From dealer principal to seller to staff, DealerK helps dealers to grow in their approach to the digital world and to establish the organisational structures and process necessary for success. The courses are customised and range from online training to one-to-one coaching, formation masters to short courses, all of which are specialised and unique.
The DealerK training method was born and developed under the Internet Motors event. The first European event dedicated to the best international practices in online marketing of automotive products and a reference point for the improvement of the whole chain, which has already reached 12 editions within Italy, France and Spain.

Training means:

  • Personalised and highly skilled routes, from one-to-one coaching to ADM © certifications and Internet Motors Master Program ©
  • Coaching and consulting for corporate restructuring with a view to digitalisation
  • Coaches on the territory for the training of company staff in specific tasks

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A team of specialists for a comprehensive digital strategy.

By offering digital planning and marketing counseling services, DealerK provides the dealer with all its digital marketing expertise in the automotive sector.
The offer includes targeted acquisition strategies, assistance in the management of the online budget, consultation in the analysis of reports and online performance, support in website search engine ranking and in social media management.
DealerK boasts strategic partnerships with key partners of the tech-industry such as Google, Facebook and all the know-how gained from the DriveK portal.

Marketing Consulting means:

  • Google Premium Partnership
  • Personnel dedicated to the definition of the marketing strategy of the dealers
  • Consolidation of the online brand
  • Boosting of the lead acquisition process

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