One of the toughest challenges in today’s automotive retail is to capture the attention of customers. While in the online space dealers can have a broader reach, competition on lead acquisition is fiercer than ever and long-term loyalty is harder to achieve. Yet, being seen by the right customer at the right moment is key to increasing sales.
MotorK has recently started an exclusive collaboration with Google to enhance stock promotion for automotive dealerships. With Google Vehicle Ads, retailers have access to an innovative advertising format, designed to boost stock visibility since the early stages, i.e. the discovery phase of the purchase process.
A new Level of Advertising for Dealers
MotorK was chosen as an official beta tester for Google Vehicle Ads, allowing us to offer an exclusive advantage to our clients: early access to an innovative way of reaching potential buyers and targeting them with the right listing.
Unlike traditional keyword-based ads, Google Vehicle Ads leverage artificial intelligence to analyse purchase intent signals. This ensures that ads appear precisely when customers are actively searching for a vehicle, boosting stock visibility and increasing conversion rates.
How Does this Benefit Automotive Dealerships?
✅ Greater Exposure
A dealership’s inventory appears in relevant Google searches, reaching high-intent buyers.
✅ More Effective Promotion
Instead of relying solely on keywords, ads are powered by AI-driven user intent analysis.
✅ Exclusive Early Access
As a beta tester, MotorK can provide his clients with this cutting-edge technology before it is actually released to the general public.
✅ Seamless Integration with AdSparK
Working alongside AdSparK, MotorK’s solution for online ads management, campaigns can be set up, optimised, and tracked to ensure maximum performance with minimum effort.
MotorK: Your trusted Partner in Automotive Digitalisation
MotorK’s participation in this beta test reaffirms the company’s commitment to innovation and dealership success. With AdSparK and Google Vehicle Ads joining forces, automotive retailers can truly stand out in an increasingly digital and competitive market.
🚀 Want to seize this unique opportunity? Contact us today and discover how we can enhance your dealership’s digital strategy!
