Product Marketing Specialist - Milan - Motork

Seniority Level: Mid-Senior level

MotorK is the leading sales and marketing technology company in Europe, specialized in the automotive sector. At MotorK our mission is to empower manufacturers and dealerships to sell more with innovative, cloud-based products and services to offer the best digital customer experience.

We are on a fast and ambitious trajectory and serving 90% of the automotive manufacturers. To continue our growth, we are hiring new talents. If you want to spark the future of the automotive world, join us.

We're actively looking for an experienced and ambitious Product Marketing Specialist. Responding to the Senior Product Marketing Manager and in close collaboration with the Heads of Product, the successful candidate will be responsible for coordinating and maintaining peer-facing and customer-facing product documentation processes. In particular, he/she will focus on customer onboarding, engagement and educational programs to not only grow retention and increased sales, but also and above all to deliver a great customer experience.

Primary Responsibilities

• Coordinate and execute product documentation plans (showcases, releases, onboarding, engagement) and create related product marketing contents
• Redesign and implement the customer-facing Knowledge Base
• Content Lifecycle Management: update community content and Knowledge Base articles, sunset retire old content and oversee updates of relevant contents
• Owner of the customer engagement content creation strategy
• Responsible for developing customer education programs to increase product use rate
• Create video tutorials and case studies to develop strong and effective onboarding programs
• Own internal communications programs: product updates, presentations, releases, etc
• Redesign internal documentation platform
• Update old content to new templates for older documentation
• Create tips & tricks documents, surveys, webinars, blog posts
• Manage Zendesk platform

Requirements

• 2-3 years of related product or solutions marketing experience
• Expertise and a proven track record successfully marketing SaaS business applications is highly desired
• Cloud computing experience is required
• Experience working with international teams and ability to work cross-culturally
• Excellent English writing skills and proficiency

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