Motork Italia s.r.l. (hereinafter also referred to only as “MotorK”) is strongly committed to your privacy and the protection of your personal data. We hereby inform you of the methods and means we use to process your Personal Data in compliance with the European data protection regulation.

This policy applies to (hereinafter referred to as the “Site“) and governs the processing of your Personal Data when you access the Site or contact us to receive information.

What Personal Data will we use?

You may access the Site without the need to provide any Personal Data. However, the information systems used to manage the Site will, during their normal operations, acquire some Personal Data, the transmission of which is considered as implied in the use of Internet communication protocols. These data are not collected with a view to being associated with identified data subjects, but given their nature they may, through processing and association procedures, allow the individuals who navigate through the Site to be identified.

This category includes, for example, the IP addresses of the computers that connect to the Site, the URL of the requested resources and the time of the request.

These Data are used, on a de-identified basis, for statistical purposes in relation to the use of the Site and to monitor the proper operation of the Site. The Data are erased immediately after processing.

With respect to such Data, no individually identifiable information will be processed.

In addition, in order to respond to your enquiries about our services or the contents of the Site we need to process the Data submitted with the relevant forms (hereinafter referred to collectively as the “Data”).

More specifically, we may collect:

  • Browsing data
  • IP address;
  • In the case of enquiries: first name and last name, email, telephone number;
  • In the case of access to restricted area: login credentials (user name and password).

The login credential to access the Site’s restricted area and the processing of Personal Data will be issued and performed, respectively, in compliance with the terms and conditions and privacy policy applicable to the service concerned.

This Site uses cookies. For more information about cookies, please view the relevant Cookie Policy here.

For what purposes and based on what legal grounds will we use your Data?

We will use your Data, including by relying on electronic tools, to:

  1. Allow you to navigate through the Site. To this end, we will only process navigation data.
  2. Send you the information you requested. Your Data will be used to reply to your enquiries and comply with law requirements. While providing your Data is optional, your refusal to do so, whether partly or wholly, may prevent us from fulfilling your requests as appropriate.
    3. Allow you to register to MotorK events. Your data will be used to formalize and manage your registration to the chosen event, as foreseen by the legislation. Filling out the form with the required data is not mandatory, but if the fields marked with an asterisk won’t be filled out, your registration to the event won’t be validated. 
    4. Allow you to sen you marketing contents, like researches, guides, survey results, commercial and promotional offers and direct advertising on MotorK products and services. With your prior consent, we will be authorized to instant message you (through text messages or WhatsApp), or call you via telemarketing operations to promote commercial offers, events, products and services by MotorK.

    If you access certain areas of the Site where you are required to provide additional Data about you (such as the “careers” area, if available), a specific privacy policy will be displayed regarding this processing.

How long will we store your Data?

Your data will be processed for a period of time strictly necessary to achieve the purposes for which they were collected and in compliance with the applicable regulations. In any event, your Data will not be retained for more than 12 months as of the date of collection. All marketing-related as per 4), will be stored up to your consent withdrawal. 

Who will we share your Data with?

In order to meet the requirements related to the processing purposes mentioned above, your Data may be disclosed to third parties, including service providers (e.g. electronic communication service providers) as well as other external entities, where required by law or entitled to do so. If you wish to receive a full list of these companies, please send a written request to the contacts shown below.

How will the transfer of your Data to non-EU countries be regulated?

Any such transfer will at any rate take place in compliance with adequate safeguards for the protection of your Data, with special reference to the contractual standard clauses approved by the EU Commission by Decision No. 2010/87/EC

What rights are you entitled to?

You have the right to request access to, rectification or erasure of your Data, restriction of processing and object to the processing of your Data by us, as well as the right to request the delivery of some of such Data.

Data subject’s rights:

Right of access

The data subject has the right to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and the following information:

(a) The purposes of processing;

(b) The categories of personal data concerned;

(c) The recipients or categories of recipients to whom the Personal Data have been or will be disclosed, in particular recipients of third-party countries or international organisations, with confirmation as to whether adequate safeguards are in place;

(d) Where possible, the envisaged period for which the personal data will be stored or, if not possible, the criteria used to determine that period;

(e) The existence of the right to request from the controller rectification or erasure of personal data or restriction of processing concerning the data subject or to object to such processing;

(f) The right to lodge a complaint with a Supervisory Authority;

(g) Where the personal data have not been collected from the data subject, any available information on their source;

(h) The existence of an automated decision-making process, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her and, at least in those cases, meaningful information about the rationale, the significance and the envisaged consequences of such processing for the data subject.

Right to rectification

The data subject has the right to obtain from the data controller without undue delay the rectification of inaccurate personal data concerning him or her.

Right to erasure (‘right to be forgotten’)

The data subject has the right to obtain from the data controller the erasure of personal data concerning him or her without undue delay and the data controller has the obligation to erase personal data without undue delay where one of the following grounds applies:

(a) The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;

(b) The data subject withdraws consent on which the processing is based and there is no other legal ground for the processing;

(c) The data subject objects to the processing and there are no overriding legitimate grounds for the processing;

(d) The personal data have been unlawfully processed;

(e) The personal data have to be erased for compliance with a legal obligation under the European Union or Member State law to which the data controller is subject.

Right to restriction of processing

The data subject has the right to obtain from the data controller restriction of processing where one of the following applies:

(a) The accuracy of the personal data is contested by the data subject. Data processing will be restricted for a period enabling the data controller to verify the accuracy of such personal data;

(b) The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use;

(c) The data controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims;

(d) The data subject has objected to processing pending the verification whether the legitimate grounds of the data controller override those of the data subject.

Right to object

The data subject has the right to object at any time to the processing of personal data concerning him or her which is based on the data controller’s legitimate interest, including profiling. The data subject has the right to object at any time to the processing of personal data concerning him or her for direct marketing purposes, including profiling to the extent that it is related to such direct marketing.

Right to data portability

The data subject has the right to receive the personal data concerning him or her, which he or she has provided to a data controller, in a structured, commonly used and machine-readable format, and has the right to transmit those data to another data controller without hindrance from the data controller to which the personal data have been provided, where the:

(a) Processing is based on consent or on a contract; and

(b) Processing is carried out by automated means.

In exercising his or her right to data portability, the data subject has the right to have the personal data transmitted directly from one data controller to another, where technically feasible.

How to contact MotorK and the Data Protection Officer in order to exercise your rights

You may exercise your rights by writing to the data controller, MotorK Italia s.r.l. and/or the Data Protection Officer to the following addresses:

MotorK Italia s.r.l.

Via Ludovico d’Aragona 9

20123 Milan (Italy), Italy


Telephone: +39 02-36758637

Fax: +39 02-93660365

You can also contact the Data Protection Officer designated by MotorK Italia S.r.l. at the following e-mail address:

How to contact the relevant Supervisory Authority to lodge a complaint

Any complaints may be submitted to your local data protection authority or, if you prefer, to the Italian Data Protection Authority:

Garante per la Protezione dei Dati Personali [Authority for the Protection of Personal Data]

Piazza Venezia n. 11
00187 Rome
Tel: (+39) 06.696771
Certified mail:

Changes to this Privacy Policy

This Privacy Policy may be subject to changes and updates. Any such changes will ensure that your rights are fully safeguarded. If changes are made to the effect that the safeguards protecting your Data and your rights may be hindered as compared to the current version, before the processing of your data according to the new method begins you will be promptly informed through the contact details you provided and you will be entitled to exercise your right to delete your account on the Platforms, from the DriveK Club, from the DriveK Garage service or, at any rate, to change your consents and preference.

In any event, we encourage you to check from time to time the updated Privacy Policy published on the Site: Privacy Policy