MotorK, the Italian company which keeps innovating the entire European digital automotive field, has today announced the acquisition of the Spanish company Punsset, specialized in online strategies and software developing for car dealership businesses. After receiving this March a 10 million dollars investment and recruiting some prestigious international managers in its team, the company is further widening the digital offer for the entire automotive field on a B2B and B2C perspective and on a European scale.
Born in 2010, MotorK has rapidly become one of the most relevant companies inside the digital automotive scenery, and a trustworthy partner for over the 90% of the car manufacturers working in Europe. With triple-digit growth year on year, the company has managed to spread its activity from Italy to other countries such as France, Germany, the United Kingdom and Spain. The Punsset acquisition represents a big step for both companies which are going to strengthen their presence in Spain and Portugal. Also, the services now offered by Punsset will be added to the ones MotorK gives to keep improving what it seems to become one of the principal Digital Automotive Group in Europe.
Also born in 2010, Punsset develops the best technological solutions and online strategies for its clients which are car dealerships and other automotive companies. Its analysis work is based on a deep knowledge of the distribution market. Dealing with more than 400 car dealerships and 28 car manufacturers, Punsset works in Spain and Portugal and has an average of a 38% annual growth. The Punsset staff is going to support some of the business areas in which MotorK works, in particular DealerK. This last one is the first European automotive cloud for car dealers and can offer a solution for the digital dealership management generating new contacts and therefore quickening the sales process.
For the Punsset founder Camilo Felipe, «this agreement implies new advantages for Punsset and its clients, given that the acquisition will bring more advanced technology thanks to the work done by MotorK inside the automotive distribution field».
«Our company acquisition of the Punsset team and technologies – says Marco Marlia, MotorK CEO founder – represents a big step for our growth in Spain and Portugal and we are certain that the experience built by Punsset during these years and the quality of its management will be of significant help in our developing process on a European and Extra European scale. We aim to the entire leadership of the European digital automotive field within the next 24 months».
About MotorK
Founded in 2010, MotorK is an international company that works for the automotive industry and is one of the most important European agent inside the digital automotive field. Born in Italy, has quickly spread its activity in Spain, France, Germany, the United Kingdom and shortly will be entering other European and Extra European markets. For the car industry, MotorK has developed and reinforced incredible products and services such as DriveK (marketplace for new cars), DealerK (SaaS platform for car dealerships) and Internet Motors (events and trainings for the digital marketing).
About Punsset
Punsset is a company born in 2010 and its main activity is to develop the best technological solutions and online strategies for car dealerships and other automotive companies. Its analysis work is based on a deep knowledge of the distribution market. Dealing with more than 400 car dealerships and 28 car manufacturers, Punsset works in Spain and Portugal and has an average of a 38% annual growth. Inside the company works a team of almost 20 experts of the online, automotive and marketing fields.
Press Office MotorK
Vittoria Giannuzzi
press@motork.io
