Publish your vehicles online in minutes

WebSparK enables dealers to showcase their digital showroom in the most effective way

Stop wasting time on repetitive tasks of preparing vehicles for publication, and focus on value-added activities instead

1

Centralise all vehicle information
With seamless integration, connect with DMS, portals, and all necessary tools. Keep vehicle information and listings consistently updated across all channels.

2

Save operation time
Create and publish vehicle listings faster thanks to seamless automatic data import and media enrichment.

3

Maximise the perceived stock value
Attract and convert more leads by leveraging AI to enhance vehicle appearance.

StockSparK at a glance

Get detailed vehicle information in no time

Enhance your listings with accurate technical data and detailed equipment descriptions from integrated databases, meticulously cleaned for clarity, saving you time and preventing mistakes

Publish your stock everywhere on the web

Create rules to automatically publish your vehicles on your website as well as in all major classified portals.

Have all your stock at hand

Effortlessly check stock availability and add new vehicles on-the-go.

What you Get

Multiple locations

Manage stock across all your locations

Data enrichment

Retrieve vehicle specifications within seconds

Integration

Automatically import from your DSM and publish on over 90 portals

OEM compliance

Apply official branding on your stock images

Automation

Create rules for managing pricing, promotions and publication

Advanced analytics

Identify high- and low-performing stock

Make your vehicles visually appealing in no time

A comprehensive tool suite empowering dealers of all sizes to effortlessly craft high-quality media.

StockSparK is Europe's prime stock management tool to generate leads

<3min

per vehicle to be online

240+

integrations – DMS, CRM, etc.

3600+

Number of dealers using SSK

Frequently Asked Questions​

StockSparK empowers dealer groups with efficient control and streamlined processes:

  • Seamlessly consolidate data from multiple sources and attribute your stock to specific points of sale in just one import
  • Automate and standardise media creation processes, ensuring having consistent assets across all locations while adhering to brand standards and guidelines (discover more here)
  • Access detailed reports on group efficiency and individual dealer performance.
Absolutely. StockSparK empowers small dealerships with operational efficiency, enabling rapid online listings for newly acquired cars. Generate consistent, unique, high-quality vehicle media in minutes (discover more here), including automatically enriched vehicle descriptions to attract customers. Save time on manual data entry and vehicle preparation, thus allowing your employees to focus on more meaningful tasks.
With over 14 years of industry experience, we have partnered with multiple OEMs, ensuring adherence to their guidelines. This includes applying official branding to stock images and displaying OEM warranty seals on vehicle listings. Additionally, we are the official publishing tool for selected OEM used portals. Contact us for further details on supplementary customisation to specific OEM requirements.

Yes, StockSparK offers seamless integration with existing solutions – over 240 integrations across the EMEA market to date. We support a wide range of data points on import, ensuring compliance with market standards. Additionally, we facilitate data enrichment by integrating with leading external vehicle data providers such as Eurotax or JATO, providing clean and ready-to-publish data. Once your vehicles are prepared, you can publish them across more than 90 portals across the EU, offering unparalleled flexibility and speed.

Contact us for details on tailored integrations.

With all MotorK products, you will receive initial 1-to-1 training. Additionally, our help centre is equipped with a wealth of articles for your reference. Should you require assistance, human support is readily available to address your needs.

Get in Touch

We can only show a small part of StockSparK here: if you would like to learn more about its unique functionalities, request a free personalised demo with one of our experts.