One of the most effective means of content marketing, i.e. promotional activity that involves the production of original content revolving around a commercial proposal, is video production. According to MotorK, the automotive sector is the fourth largest in the world in terms of videos uploaded on YouTube – the second largest search engine in the […]
Covid-19 and the subsequent lockdown highlighted the need to speed up a process that had already been underway for some time, but was still struggling to break through: the digitalisation of the automotive sector. The past few months have certainly had an impact on consumer behaviour, with customers increasingly preferring online car-search, and consequences that […]
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