The Covid-19 pandemic hit the entire transportation sector very hard; in some cases it has completely stopped various means of mobility, such as car sharing. But, once we get through the lockdown, what will the effects of the coexistence with Coronavirus be? How will it affect our habits in terms of mobility, especially in the […]
The increase in digital experience within the process of choosing, buying and using the car is a phenomenon for all to see. Privileged observers such as Google or Facebook confirm what we at MotorK have detected for years: most of the time spent in the search and selection of the car is spent online. Borrowing […]
The repercussions that the coronavirus emergency will have on the entire automotive industry are dramatic, although it is not yet possible to quantify its impact without knowing how long this suffering phase will be. What is certain is that, today, the production of vehicles is stopped, the dealerships are temporarily closed, registrations have inevitably stopped […]
Automotive aftermarket is facing a revolution, no need to beat around the bush. The client is changing, with new habits and different expectations; the technologies and even the operators of the field are also changing, due to the arrival of born digital companies. New business models aimed at better meeting the demand of this ever […]
In MotorK things can (and do) change everyday: we are a scale-up, fast-moving, get-things-done organization. You may find what you were doing yesterday is no longer needed, and now you are working on something different, that is more aligned to our organization’s needs. Our teams embrace this kind of culture and enjoy that speed and […]
Digitisation, web-marketing strategies, e-commerce, new technologies and artificial intelligence: these are just some of the topics discussed during the latest two editions of Internet Motors.
Two occasions entirely dedicated to dealers, car manufacturers and the entire automotive supply chain in which they had the opportunity to listen to experts and opinion leaders speaking about the future of the sector, asking themselves the steps to be taken to accelerate the process of digitisation.
