In today’s digital age, online reviews play a major role in influencing purchasing decisions, also in the automotive sector. 84% of users consider them as reliable as word-of-mouth referrals (source: BrightLocal), and this directly impacts how customers perceive a dealership or workshop activity. Think about the number of times you’ve chosen a business based on […]
Until not so long ago, the purchase of a car represented a major life milestone. Even though cars are becoming more of a commodity now, they remain big-ticket items which usually require careful consideration and are not the object of impulse buying – at least in most cases. In an omnichannel scenario, customers have access […]
To boost brand visibility in a competitive digital landscape, your contents must not only be well written but also perform well from a SEO perspective. In this post, we explore seven basic rules to create highly effective content for your website. Search Engine Optimisation (SEO) is the process of improving the quantity and quality of […]
Shifting consumer preferences and technology advancements have disrupted traditional automotive business models, to a point where automakers and dealers must re-think their revenue sources to stay competitive in the long term. Let’s start with stating the obvious: the automotive customer journey has changed. The increasing digitalisation of the business is dictating new game rules: thanks […]
A survey conducted by Google and Ipsos revealed that more than 60% of car buyers visited a dealership or a dealer’s website after watching a video of the vehicle they were considering. This is hardly surprising, especially given that the average conversion rate for websites with videos is 4.8%, compared to 2.9% for those without […]
In an increasingly digitised world, effective management of contacts and sales opportunities is crucial for any automotive dealer or retailer. This is where an automotive CRM (Customer Relationship Management) system comes into play, an indispensable tool that supports the sales process from the initial online interaction to the conclusion of the deal, also facilitating the […]
