A survey conducted by Google and Ipsos revealed that more than 60% of car buyers visited a dealership or a dealer’s website after watching a video of the vehicle they were considering. This is hardly surprising, especially given that the average conversion rate for websites with videos is 4.8%, compared to 2.9% for those without […]

In an increasingly digitised world, effective management of contacts and sales opportunities is crucial for any automotive dealer or retailer. This is where an automotive CRM (Customer Relationship Management) system comes into play, an indispensable tool that supports the sales process from the initial online interaction to the conclusion of the deal, also facilitating the […]

Until a few years back, dealers who would invest in a simple web page and a few classified ads could gain a significant competitive advantage over their peers. Fast forward to today, simply having an online presence is not providing an edge any longer; on the contrary, not being online means being cut out from […]

As we accelerate into 2024, the automotive sector is set to undergo a transformation driven by the integration of Artificial Intelligence (AI). This year promises to be a key moment of consolidation for AI, bringing about five key trends that will reshape the landscape of automotive retail. Here we offer a vademecum illustrating these trends […]

In today’s automotive business, being online with your inventory is mandatory to be able to tap into customer searches, which nowadays are mostly performed digitally. But the way this is done can also make the difference when it comes to increasing lead generation. A successful strategy to handle your vehicle listings should therefore take three […]

92% of car buyers browse the web before making any purchase decision (source: Google). The increasing digitalisation of automotive distribution is imposing a major change in the way dealers manage their customer relationships. To build a strong brand, you cannot simply count on the in-store experience but you have to get control of what happens […]