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360° Perspectives about the Digital and Automotive Industry

Car sharing and corona virus covid-19

Will CoronaVirus halt Car Sharing?

The Covid-19 pandemic hit the entire transportation sector very hard; in some cases it has completely stopped various means of mobility, such as car sharing. But, once we get through the lockdown, what will the effects of the coexistence with Coronavirus be? How will it

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Coronavirus will speed up the digitization of car sales

Coronavirus will speed up the digitization of car sales

The repercussions that the coronavirus emergency will have on the entire automotive industry are dramatic, although it is not yet possible to quantify its impact without knowing how long this suffering phase will be. What is certain is that, today, the production of vehicles is

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MotorK core Values Day 2019

MotorK Core Values Day 2019

In MotorK things can (and do) change everyday: we are a scale-up, fast-moving, get-things-done organization. You may find what you were doing yesterday is no longer needed, and now you are working on something different, that is more aligned to our organization’s needs. Our teams

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Internet Motors – things that matter

Digitisation, web-marketing strategies, e-commerce, new technologies and artificial intelligence: these are just some of the topics discussed during the latest two editions of Internet Motors.

Two occasions entirely dedicated to dealers, car manufacturers and the entire automotive supply chain in which they had the opportunity to listen to experts and opinion leaders speaking about the future of the sector, asking themselves the steps to be taken to accelerate the process of digitisation.

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Building A Better Website: Four Insights for Car Dealers

If you read the news these days about automotive sales and marketing, it seems that everyone is selling cars online or about to do so.

Tesla just announced plans to close most of its showrooms and switch to online-only sales. BMW, Peugeot, Toyota, Fiat and others are all piloting some form of online sales in at least one European market. Meanwhile, waiting in the wings is online retailing giant Amazon, which is expected to move aggressively into car sales in the near future.

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Millennials Matter: Understanding Younger Car Buyers

The common wisdom is that millennials are less interested in owning a car than previous generations. It’s time to ignore the common wisdom.

The standard thinking goes that millennials are more likely to use Uber or another form of shared transportation. They are more interested in spending their money in other ways, on experiences rather than things. Or they are put off by the growing cost of car ownership, congestion and the many drawbacks that confront the contemporary driver.

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e-Commerce Giants Get Real: Lessons for Automotive Retail

There’s something interesting happening in the world of digital retail, and car brands and dealers would do well to pay attention.

Amazon recently opened the first Amazon 4-Star store in New York City selling a variety of items that received (you guessed it) a 4-star rating or better on the e-commerce giant’s site. It’s the latest bricks-and-mortar initiative from Amazon, which has already opened 17 bookstores and has plans for more.

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The Future of the Car Show

The Geneva Motor Show recently concluded, and there were some notable absentees from previous editions. Ford, Hyundai, Opel, Volvo and Jaguar Land Rover were among the many brands skipping Europe’s biggest car show. What’s surprising about this is that it’s not so surprising.

Audi chose to unveil its first all electric vehicle, the e-tron SUV, at a mid-September event in San Francisco. Mercedes held its own special event in Stockholm to unveil its all-electric SUV, the EQC.

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