Marketing campaigns to attract new audiences and lead generation are nowadays among the things we pay a great deal attention to, and by now in almost all sectors. We can all agree that they are vital to find new potential clients, but we must not
The automotive sector is going through a changing phase that is questioning consumption, behaviour, and consumer trends. But that’s not all: digital transformation – the trigger of this revolution – is changing the way cars are designed, produced and, above all, sold. Cars have changed,
It is clear that the Coronavirus has changed the lifestyles of the world’s population. Not only have consumption trends adapted, the way people move and entertain themselves adjusted, but also online shopping habits have evolved. In April, according to recent Digital 2020 research, the number
Even if the aftermath of lockdowns still shows many consequences (one number above all: in the Eurozone, the economy is expected to decline by 8.7% in 2020), for some of Europe’s key markets the latest registration figures suggest hope that the automotive industry has started
Following the pandemic, the economic crisis that hit the automotive sector is under everyone’s eyes; yet, the first signs of recovery are coming from electric and hybrid cars, whose sales during the period show positive signs. Encouraging data on registrations, with sales of electric cars
It’s undeniable that the months of March and April meant a period of reduced activity and profit for the automotive after-sales market, which only in recent weeks has gone back to display positive trends. Given this new normality we are about to experience, made up
It has been clear for a while that the automotive industry was in a phase of turmoil and major changes, even well before the recent Coronavirus crisis. The advent of new phenomena such as shared, automated or electric mobility had already given the industry such
Covid-19 and the subsequent lockdown highlighted the need to speed up a process that had already been underway for some time, but was still struggling to break through: the digitalisation of the automotive sector. The past few months have certainly had an impact on consumer
The Covid-19 pandemic hit the entire transportation sector very hard; in some cases it has completely stopped various means of mobility, such as car sharing. But, once we get through the lockdown, what will the effects of the coexistence with Coronavirus be? How will it
The increase in digital experience within the process of choosing, buying and using the car is a phenomenon for all to see. Privileged observers such as Google or Facebook confirm what we at MotorK have detected for years: most of the time spent in the
The repercussions that the coronavirus emergency will have on the entire automotive industry are dramatic, although it is not yet possible to quantify its impact without knowing how long this suffering phase will be. What is certain is that, today, the production of vehicles is
Automotive aftermarket is facing a revolution, no need to beat around the bush. The client is changing, with new habits and different expectations; the technologies and even the operators of the field are also changing, due to the arrival of born digital companies. New business
