MotorK completes the acquisition of Carflow

With the finalised acquisition of Belgium-based digital automotive retail vendor, MotorK debuts in the Benelux automotive market. We asked the CEO of Carflow, Frederic Apers, to comment and give us an overview of this brand-new market for MotorK. A relatively small geographical area featuring different governments and administrative setups, three languages and a diverse cultural […]

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Car Dealership homepage

Boxes, the new tool for dealer homepages

Boxes are one of the most effective ways of capturing user attention and improving conversion rates. With WebSparK you can implement them on your dealership’s website homepage, by creating a more professional, eye-catching digital showroom. Let’s discover how to make the most out of MotorK’s powerful widget. What content does the user want and need […]

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Women in STEM: diversity and inclusion in MotorK

Women in STEM: diversity and inclusion told by Seema Prabhu, Head of QA at MotorK

An all-round interview on the occasion of International Women’s Day with MotorK’s Head of QA Seema Prabhu, a professional who, after graduating in STEM disciplines, has put her talents to good use and now plays a strategic role in the company.  At the heart of innovation and digitisation is the call for change from anyone, […]

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MotorK Google Premier Partner

MotorK Named 2022 Google Premier Partner

MotorK has achieved 2022 Premier Partner status in the Google Partners programme in Italy, a milestone that further underscores our position as the leading provider of sales and marketing SaaS solutions to the automotive retail industry in EMEA. Google’s Partners Programme recognises the achievements of top performing digital marketing companies, and Premier Partners are cited […]

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Business Intelligence and reporting tools for dealers’ CRMs

The lead and customer data that dealerships have at their disposal are a valuable asset that must be managed, especially at this historic time. It is therefore essential to take care of all aspects of Business Intelligence, starting from the information flow in the CRM (Customer Relationship Management) and its most used expression for strategic […]

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Landing Page for Dealers: the right tool for the right goal

Landing pages play a decisive role in digital marketing strategies. What types of pages are most suitable for automotive retail dealerships and how can they be used to more easily convert potential buyers into customers? Let’s find out together with some examples. You’ve created an impactful social post or campaign with your showroom’s best offers, […]

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