It’s undeniable that the months of March and April meant a period of reduced activity and profit for the automotive after-sales market, which only in recent weeks has gone back to display positive trends. Given this new normality we are about to experience, made up
It has been clear for a while that the automotive industry was in a phase of turmoil and major changes, even well before the recent Coronavirus crisis. The advent of new phenomena such as shared, automated or electric mobility had already given the industry such
Covid-19 and the subsequent lockdown highlighted the need to speed up a process that had already been underway for some time, but was still struggling to break through: the digitalisation of the automotive sector. The past few months have certainly had an impact on consumer
The Covid-19 pandemic hit the entire transportation sector very hard; in some cases it has completely stopped various means of mobility, such as car sharing. But, once we get through the lockdown, what will the effects of the coexistence with Coronavirus be? How will it
The increase in digital experience within the process of choosing, buying and using the car is a phenomenon for all to see. Privileged observers such as Google or Facebook confirm what we at MotorK have detected for years: most of the time spent in the
The repercussions that the coronavirus emergency will have on the entire automotive industry are dramatic, although it is not yet possible to quantify its impact without knowing how long this suffering phase will be. What is certain is that, today, the production of vehicles is
Automotive aftermarket is facing a revolution, no need to beat around the bush. The client is changing, with new habits and different expectations; the technologies and even the operators of the field are also changing, due to the arrival of born digital companies. New business
In MotorK things can (and do) change everyday: we are a scale-up, fast-moving, get-things-done organization. You may find what you were doing yesterday is no longer needed, and now you are working on something different, that is more aligned to our organization’s needs. Our teams
Digitisation, web-marketing strategies, e-commerce, new technologies and artificial intelligence: these are just some of the topics discussed during the latest two editions of Internet Motors.
Two occasions entirely dedicated to dealers, car manufacturers and the entire automotive supply chain in which they had the opportunity to listen to experts and opinion leaders speaking about the future of the sector, asking themselves the steps to be taken to accelerate the process of digitisation.
If you read the news these days about automotive sales and marketing, it seems that everyone is selling cars online or about to do so.
Tesla just announced plans to close most of its showrooms and switch to online-only sales. BMW, Peugeot, Toyota, Fiat and others are all piloting some form of online sales in at least one European market. Meanwhile, waiting in the wings is online retailing giant Amazon, which is expected to move aggressively into car sales in the near future.
The common wisdom is that millennials are less interested in owning a car than previous generations. It’s time to ignore the common wisdom.
The standard thinking goes that millennials are more likely to use Uber or another form of shared transportation. They are more interested in spending their money in other ways, on experiences rather than things. Or they are put off by the growing cost of car ownership, congestion and the many drawbacks that confront the contemporary driver.
There’s something interesting happening in the world of digital retail, and car brands and dealers would do well to pay attention.
Amazon recently opened the first Amazon 4-Star store in New York City selling a variety of items that received (you guessed it) a 4-star rating or better on the e-commerce giant’s site. It’s the latest bricks-and-mortar initiative from Amazon, which has already opened 17 bookstores and has plans for more.
