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Digitisation, web-marketing strategies, e-commerce, new technologies and artificial intelligence: these are just some of the topics discussed during the latest two editions of Internet Motors.

Two occasions entirely dedicated to dealers, car manufacturers and the entire automotive supply chain in which they had the opportunity to listen to experts and opinion leaders speaking about the future of the sector, asking themselves the steps to be taken to accelerate the process of digitisation.

If you read the news these days about automotive sales and marketing, it seems that everyone is selling cars online or about to do so.

Tesla just announced plans to close most of its showrooms and switch to online-only sales. BMW, Peugeot, Toyota, Fiat and others are all piloting some form of online sales in at least one European market. Meanwhile, waiting in the wings is online retailing giant Amazon, which is expected to move aggressively into car sales in the near future.