The common wisdom is that millennials are less interested in owning a car than previous generations. It’s time to ignore the common wisdom.

The standard thinking goes that millennials are more likely to use Uber or another form of shared transportation. They are more interested in spending their money in other ways, on experiences rather than things. Or they are put off by the growing cost of car ownership, congestion and the many drawbacks that confront the contemporary driver.

There’s something interesting happening in the world of digital retail, and car brands and dealers would do well to pay attention.

Amazon recently opened the first Amazon 4-Star store in New York City selling a variety of items that received (you guessed it) a 4-star rating or better on the e-commerce giant’s site. It’s the latest bricks-and-mortar initiative from Amazon, which has already opened 17 bookstores and has plans for more.

The Geneva Motor Show recently concluded, and there were some notable absentees from previous editions. Ford, Hyundai, Opel, Volvo and Jaguar Land Rover were among the many brands skipping Europe’s biggest car show. What’s surprising about this is that it’s not so surprising.

Audi chose to unveil its first all electric vehicle, the e-tron SUV, at a mid-September event in San Francisco. Mercedes held its own special event in Stockholm to unveil its all-electric SUV, the EQC.