Millennials Matter: Understanding Younger Car Buyers
The common wisdom is that millennials are less interested in owning a car than previous generations. It’s time to ignore the common wisdom.
The standard thinking goes that millennials are more likely to use Uber or another form of shared transportation. They are more interested in spending their money in other ways, on experiences rather than things. Or they are put off by the growing cost of car ownership, congestion and the many drawbacks that confront the contemporary driver.