Dealers who adopted Google Vehicle Ads with MotorK saw immediate results: +27% incremental leads and -21% cost per lead (CPL) in just three months. This joint case study shows how innovation, when integrated seamlessly into existing dealer strategies, can generate real business impact, turning new technology into a real competitive advantage. For dealers, these numbers […]
In today’s hyper-competitive automotive market, speed is the ultimate differentiator. 78% of customers buy from the first company to respond to their enquiries (source: LeadConnect). Capturing the attention of a prospective client is a matter of merely minutes: hesitate, and you’ll likely lose the lead to another dealership. Traditional follow-up methods like phone calls and […]
Artificial intelligence (AI) has been a hot topic for years, but we’re only just scratching the surface of its potential. According to a 2024 BCG research, so far only 26% of companies have advanced beyond the proof-of-concept stage to generate value with AI, and a mere 4% is systematically building cutting-edge AI capabilities and scaling […]
One of the toughest challenges in today’s automotive retail is to capture the attention of customers. While in the online space dealers can have a broader reach, competition on lead acquisition is fiercer than ever and long-term loyalty is harder to achieve. Yet, being seen by the right customer at the right moment is key […]
The automotive industry is in the midst of a major shift, with shrinking new vehicle margins and changing consumer expectations reshaping the landscape. To stay competitive, dealerships must explore innovative revenue streams and focus on customer-centric strategies that drive long-term profitability. Predictive marketing powered by artificial intelligence (AI) is emerging as a vital tool for […]
Aftersales has long been a cornerstone of profitability for automotive companies, contributing up to 40% of total profits, as industry estimates suggest. Despite its considerable market value of around €500 billion, aftersales often takes a backseat to the spotlight of new car sales. However, as electrification, connectivity, and digitalisation redefine the industry, aftersales is now […]
