70% of dealers working with MotorK indicated that focusing on the homepage was a priority: adding, removing, or modifying certain elements is essential to make the dealership’s key information more usable and to update it according to the priorities of their business.  In this post we will look at best practices for effectively building and […]

«An astonishing level of energy and enthusiasm!». This is the first thing Luisa Corvino states when describing MotorK. We call it SparK, the concept behind the idea of the spark that ignites an engine, just as MotorK brightens up the automotive sector with the spark of digitalization. A concept that represents the underlying reason for […]

The term ‘Industry 4.0‘ was first used in 2011 in Germany, as a title for a project involving investments in infrastructure, schools, energy systems, research institutes, and companies.         Today, this concept refers to ‘a trend in industrial automation that integrates a number of new production technologies to improve working conditions, create […]

The first among the world’s biggest auto events to run normally after the outbreak of the pandemic, Shanghai Auto Show 2021 was dominated by electric cars. An opportunity for Chinese cars manufacturers to steal the show. It doesn’t come as a surprise since the Chinese central government introduced measures to support the electric mobility industry. […]

One of the most effective means of content marketing, i.e. promotional activity that involves the production of original content revolving around a commercial proposal, is video production. According to MotorK, the automotive sector is the fourth largest in the world in terms of videos uploaded on YouTube – the second largest search engine in the […]

Effective stock management on the web provides a great opportunity for all dealers who want to enjoy high visibility, speed up the turnover of their fleets, and stand out from the competition, especially at a time of crisis such as the one we are currently experiencing.  This is what has emerged from a recent survey […]