The Geneva Motor Show recently concluded, and there were some notable absentees from previous editions. Ford, Hyundai, Opel, Volvo and Jaguar Land Rover were among the many brands skipping Europe’s biggest car show. What’s surprising about this is that it’s not so surprising.

Audi chose to unveil its first all electric vehicle, the e-tron SUV, at a mid-September event in San Francisco. Mercedes held its own special event in Stockholm to unveil its all-electric SUV, the EQC.