It has been clear for a while that the automotive industry was in a phase of turmoil and major changes, even well before the recent Coronavirus crisis. The advent of new phenomena such as shared, automated or electric mobility had already given the industry such a jolt that it had to rethink and adapt to […]

Covid-19 and the subsequent lockdown highlighted the need to speed up a process that had already been underway for some time, but was still struggling to break through: the digitalisation of the automotive sector. The past few months have certainly had an impact on consumer behaviour, with customers increasingly preferring online car-search, and consequences that […]

The Covid-19 pandemic hit the entire transportation sector very hard; in some cases it has completely stopped various means of mobility, such as car sharing. But, once we get through the lockdown, what will the effects of the coexistence with Coronavirus be? How will it affect our habits in terms of mobility, especially in the […]

The increase in digital experience within the process of choosing, buying and using the car is a phenomenon for all to see. Privileged observers such as Google or Facebook confirm what we at MotorK have detected for years: most of the time spent in the search and selection of the car is spent online. Borrowing […]

The repercussions that the coronavirus emergency will have on the entire automotive industry are dramatic, although it is not yet possible to quantify its impact without knowing how long this suffering phase will be. What is certain is that, today, the production of vehicles is stopped, the dealerships are temporarily closed, registrations have inevitably stopped […]

Automotive aftermarket is facing a revolution, no need to beat around the bush. The client is changing, with new habits and different expectations; the technologies and even the operators of the field are also changing, due to the arrival of born digital companies. New business models aimed at better meeting the demand of this ever […]