An all-round interview on the occasion of International Women’s Day with MotorK’s Head of QA Seema Prabhu, a professional who, after graduating in STEM disciplines, has put her talents to good use and now plays a strategic role in the company. At the heart of innovation and digitisation is the call for change from anyone, […]
MotorK has achieved 2022 Premier Partner status in the Google Partners programme in Italy, a milestone that further underscores our position as the leading provider of sales and marketing SaaS solutions to the automotive retail industry in EMEA. Google’s Partners Programme recognises the achievements of top performing digital marketing companies, and Premier Partners are cited […]
The lead and customer data that dealerships have at their disposal are a valuable asset that must be managed, especially at this historic time. It is therefore essential to take care of all aspects of Business Intelligence, starting from the information flow in the CRM (Customer Relationship Management) and its most used expression for strategic […]
Landing pages play a decisive role in digital marketing strategies. What types of pages are most suitable for automotive retail dealerships and how can they be used to more easily convert potential buyers into customers? Let’s find out together with some examples. You’ve created an impactful social post or campaign with your showroom’s best offers, […]
How important it is to have an online Ad that not only is detailed, but also as relevant impact? Here are 6 + 1 operational tips for selling your used car online. Post-pandemic economic crisis and global chip shortage, buying a used vehicle seems to be considered an increasingly viable alternative to replace the car. […]
70% of dealers working with MotorK indicated that focusing on the homepage was a priority: adding, removing, or modifying certain elements is essential to make the dealership’s key information more usable and to update it according to the priorities of their business. In this post we will look at best practices for effectively building and […]
