The term ‘Industry 4.0‘ was first used in 2011 in Germany, as a title for a project involving investments in infrastructure, schools, energy systems, research institutes, and companies. Today, this concept refers to ‘a trend in industrial automation that integrates a number of new production technologies to improve working conditions, create […]
The first among the world’s biggest auto events to run normally after the outbreak of the pandemic, Shanghai Auto Show 2021 was dominated by electric cars. An opportunity for Chinese cars manufacturers to steal the show. It doesn’t come as a surprise since the Chinese central government introduced measures to support the electric mobility industry. […]
One of the most effective means of content marketing, i.e. promotional activity that involves the production of original content revolving around a commercial proposal, is video production. According to MotorK, the automotive sector is the fourth largest in the world in terms of videos uploaded on YouTube – the second largest search engine in the […]
Effective stock management on the web provides a great opportunity for all dealers who want to enjoy high visibility, speed up the turnover of their fleets, and stand out from the competition, especially at a time of crisis such as the one we are currently experiencing. This is what has emerged from a recent survey […]
Marketing campaigns to attract new audiences and lead generation are nowadays among the things we pay a great deal attention to, and by now in almost all sectors. We can all agree that they are vital to find new potential clients, but we must not forget the importance of lead management once obtained. In fact, […]
The automotive sector is going through a changing phase that is questioning consumption, behaviour, and consumer trends. But that’s not all: digital transformation – the trigger of this revolution – is changing the way cars are designed, produced and, above all, sold. Cars have changed, buyers have too, and therefore also the main players in […]
